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Marketing Attribution: Essentials
Marketing Attribution : Essentials
Intro to Marketing Attribution : Essentials (0:35)
Lesson One : Understanding Customer Journeys (3:14)
Lesson Two : Tracking Revenue, Not Leads (3:11)
Lesson Three : What is Marketing Attribution? (4:19)
Lesson Four : Types of Marketing Attribution Models (4:28)
Lesson Five : Online and Offline Conversion Tracking (3:28)
Quiz : Marketing Attribution Essentials
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Lesson Two : Tracking Revenue, Not Leads
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